A breast cancer awareness campaign that is asking women to post Instagram photos with their bra straps exposed is facing criticism from survivors of the disease. The effort uses the hashtag #ShowYourStrap.
Metro.co.uk reported that some breast cancer survivors are firing back at the United Kingdom-based campaign, which has drawn the likes of supermodel Rosie Huntington-Whiteley and “Game of Thrones” actress Maisie Williams, as they believe the effort is exclusionary and sexualizes the disease. The charityBreast Cancer Now launched the campaign with department store Marks & Spencer— a retailer that does not offer bras for breast cancer patients who have had reconstructive surgery.
“What about people who’ve had double mastectomies and don’t wear bras? Or men? Breast cancer affects them too, and none of them have bra straps to show,” 31-year-old Kim Feast, who was diagnosed with breast cancer last year, told Metro.co.uk.
Breast cancer bloggers like Loose Debra also argued the #ShowYourStrap selfies sexualize and objectify breast cancer patients.
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